Alicia Yelavich is the Chief Executive Officer of Perinatal Mental Health Australia (PMHA) and Director of Marketing at Gidget Foundation Australia. With more than 18 years of experience spanning business leadership, marketing, partnerships, advocacy, fundraising and organisational growth, Alicia has built a career bringing people, organisations and ideas together to create meaningful impact.

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Throughout her career, Alicia has held senior leadership roles across the corporate, health and not-for-profit sector, working with recognised brands and purpose-driven organisations to drive growth, engagement and social impact. She is also an entrepreneur, having founded and operated her own parenting technology business, combining her passion for innovation, family wellbeing and community connection.

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Alicia has played a significant role in shaping Australia's perinatal mental health landscape. Since 2021, she has helped lead the growth of Perinatal Mental Health Week from a developing awareness campaign into a nationally recognised movement involving more than 68 organisations across Australia. She also worked alongside sector leaders to help establish PMHA, Australia's first dedicated national peak body for perinatal mental health.

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As CEO of PMHA, Alicia is passionate about fostering collaboration across the sector and building a stronger, more connected system of care for Australian families. She believes that by bringing together member organisations, researchers, governments and lived-experience advocates, the sector can reduce fragmentation, improve navigation, and create more equitable access to support. Her focus is on ensuring every family can access the right support at the right time, regardless of where they live or their circumstances.